Proactively protect your brand and customers from counterfeits
Transparency is a product serialization service that prevents the sale and shipment of counterfeit and inaccurate products. Join the more than 88,000 businesses who rely on Transparency to verify product authenticity, improve customer engagement, and optimize supply chains.
To enroll in Transparency, your brand must:
Be enrolled in Amazon Brand Registry.
Have a government-registered trademark. If you need help obtaining a registered trademark, click here.
Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
Are you a Rights Owner in Brand Registry?
You can create a Transparency account using your Brand Registry credentials.
Not a Rights Owner or need assistance?
We can help.
"Transparency has given us the confidence to really shift the focus from just protecting our brand to growing our brand."
