Transparency is a unit-level serialization program that prevents counterfeit and inaccurate items from reaching customers. Join the brands who rely on Transparency to verify product authenticity, improve customer engagement, and optimize supply chains.
Be enrolled in Amazon Brand Registry with a government-registered trademark.
Have a Global Trade Item Number (GTIN) for each product, such as a UPC, ISBN, or EAN.
Have the ability to apply unique Transparency codes on every unit you manufacture, regardless of where the units are sold.
Protect your brand with Transparency using your existing serial numbers. To qualify, your serial numbers must be unique for every unit, between 7–20 characters long, and printed as externally scannable barcodes (1D, QR, or 2D) on the same side as the GTIN. View full requirements.
Enroll now and choose the code application method that fits your brand — whether you use Amazon-issued Transparency codes or your existing serial numbers.
You can create a Transparency account using your Brand Registry credentials.
Enroll nowDiscover how Transparency protects your brand from counterfeit products and builds customer trust.
What you'll learn
Save your spot:
Interactive Q&A
Bring your questions — a Transparency account manager will be on hand to answer your specific questions live.
Transparency has given us the confidence to really shift the focus from just protecting our brand to growing our brand.
