Proactively protect your brand and customers from counterfeits
Transparency is a product serialization service that prevents the sale and shipment of counterfeit and inaccurate products. Join the more than 88,000 businesses who rely on Transparency to verify product authenticity, improve customer engagement, and optimize supply chains.
To enroll in Transparency, your brand must:
Be enrolled in Amazon Brand Registry.
Have a government-registered trademark. If you need help obtaining a registered trademark, click here.
Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
Are you a Rights Owner in Brand Registry?
You can create a Transparency account using your Brand Registry credentials.
Need help? Contact us here
Join a live Transparency program session
Join us for an engaging webinar to discover how Transparency protects your brand from counterfeit products and builds customer trust.
What you'll learn
- Overview of the Transparency program and how it benefits your brand
- How Transparency's authentication technology safeguards your products
- Real-world examples of brands protecting their products with Transparency
- Step-by-step implementation guidance and best practices
Save your spot:
Interactive Q&A
Bring your questions — a Transparency account manager will be on hand to answer your specific questions live.
"Transparency has given us the confidence to really shift the focus from just protecting our brand to growing our brand."
