Proactively protect your brand and customers from counterfeits

Transparency is a unit-level serialization program that prevents counterfeit and inaccurate items from reaching customers. Join the brands who rely on Transparency to verify product authenticity, improve customer engagement, and optimize supply chains.

2.7B+Units protected

90,000+Brands enrolled

10Countries

To enroll in Transparency, your brand must:

Meet these three requirements to get started with product serialization.

Requirement 1

Amazon Brand Registry

Be enrolled in Amazon Brand Registry with a government-registered trademark.

Requirement 2

Global Trade Item Number

Have a GTIN for each product, such as a UPC, ISBN, or EAN.

Requirement 3

Apply unique Transparency codes

Have the ability to apply unique Transparency codes on every unit you manufacture, regardless of where the units are sold.

Already serialize your products?

Protect your brand with Transparency using your existing serial numbers. To qualify, your serial numbers must be unique for every unit, between 7–20 characters long, and printed as externally scannable barcodes (1D, QR, or 2D) on the same side as the GTIN. View full requirements.

7–20 characters long 1D, QR, or 2D barcode

Enroll now and choose the code application method that fits your brand.