Connect your serial codes with Transparency
If you currently serialize your own products, you can now enable Transparency protections using your existing codes.
Create a consistent experience
Ensure that only authentic and accurate units are shipped to customers. Whether fulfilled by Amazon or shipped directly by selling partners, products that are enrolled in Transparency cannot be listed on Amazon or shipped without valid codes.
Increase efficiency
Enable Transparency protections in as little as two weeks by using your existing serial codes, reducing cost and effort.
Optimize packaging space
By using your existing QR, 1D, or 2D codes, you do not need to add Transparency codes to your packaging design, thereby reducing content on your packaging.
Fill out this form to get started
Unlocking protections is easy
Here's how Transparency works:
Choose which products you want to enroll.
Share your unique serial codes from your selected products.
Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
How do I get started?
To be eligible for Transparency and use your own codes, you must:
Be enrolled in Amazon Brand Registry.
Have a Global Trade Item Number (GTIN) for your product, such as a UPC, ISBN, or EAN.
Apply unique codes for every unit manufactured for a specific GTIN/SKU.
Use serial numbers that are externally visible/scannable codes in 1D, QR, or 2D code formats. Codes must be on the same side of the packaging as the GTIN.
Use unique serialized numbers that are a minimum of 7 and a maximum of 20 characters long.
Share all serial numbers for a specific SKU/GTIN.
"Transparency has eliminated a lot of stress for us, now that we’ve got Amazon watching our back and our brand."
